Acquisition Strengthens Digital Marketing Expertise in SEO, PPC, and AI-driven Content Solutions
The INV Group, a leading enterprise technology company specialising in providing creative technical solutions to organisations across the public, private, and NGO sectors, today announced the acquisition of PPC Stars Ltd, trading as “Vooba,” a prominent digital marketing firm based in West Sussex with clients across the UK. The acquisition became effective on October 1st, 2024.
Vooba, renowned for its expertise in search marketing, SEO, and PPC strategies, has built a strong reputation working with small-to-medium-sized businesses in the private sector. They have been a Google Partner in the UK for seven years. This acquisition marks another significant step for the INV Group in enhancing its marketing expertise, particularly as AI-generated content and digital marketing services continue to grow in importance.
This acquisition builds on the INV Group’s earlier expansion efforts, following its acquisition of SMSW Media Limited in early 2024. That acquisition led to the formation of Inv Creative, a subsidiary providing strategic and creative marketing consultancy to clients across the UK and the United States.
Fintan Galvin, CEO of INV Group, commented on the acquisition:
“Vooba’s growth overseen by their MD and founder Tony Humberstone has been incredibly impressive. We look forward to working with Tony and his team as we continue to drive growth and offer excellent search marketing services to our INV Group customers.”
Tony Humberstone, Vooba’s MD and founder, also expressed his excitement:
“We are delighted to be joining the great team at the INV Group. This partnership will further strengthen our capabilities, allowing us to expand our services and continue to provide innovative and results-driven solutions for our clients.”
With the acquisition of Vooba, INV Group solidifies its position as a comprehensive provider of both technological and marketing solutions, catering to a growing portfolio of clients across the UK and beyond.
About INV Group:
INV Group is a dynamic collection of companies with over 100 employees, dedicated to unlocking potential, solving challenges, and enhancing efficiencies for government, defence, critical national infrastructure, and large, complex organisations. With more than a decade of public sector expertise, INV Group serves an impressive roster of clients, including the Cabinet Office, DWP, NHS, and local councils, as well as private enterprises such as Microsoft, Vodafone, M&S and Lloyds Banking Group. Our subsidiaries specialise in communication, compliance, digital user experience, and technical resource solutions, all aimed at delivering impactful, innovative services.
The group’s subsidiaries include:
- Invotra, offering enterprise intranets and communication tools;
- Invuse, a consultancy focused on user experience, accessibility, and content design, helping over 30 UK public sector organisations transform their digital communication strategies;
- Invdev, which provides technical expertise in open-source technologies and AWS services;
- Inv Creative delivering strategic brand and creative marketing solutions to large enterprises, the defence sector, and governments worldwide, and
- Vooba, a digital marketing company specialising in search marketing and AI-driven content services
Our commitment to apprenticeships is exemplified by a nationally recognised programme, and sustainability is a core value, with a cloud-first strategy that helps reduce greenhouse gas emissions for our clients. Each subsidiary supports INV Group’s mission of driving innovation and delivering results.
For more information about INV Group and its subsidiaries, visit www.invgroupholdings.com
Contact:
Paul Zimmerman
Chief Communications Officer
press@invgroupholdings.com
+44 20 3882 1331